Client: sony

In January, Sony launched the make.believe campaign, anchored by the message, “believe that anything you can imagine, you can make real.” But if people were really to believe this was true, Sony had to prove it.

So we set out to tell the amazing stories of real people able to achieve their dreams with the help of Sony. These videographies – part music video, part biography – were designed to be entertaining enough to disarm an online audience leery of traditional advertising.

art direction + concept
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