Client: Sony

A Sony VAIO notebook has more computing power than the first apollo aircraft sent into space.
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So why not launch a Sony VAIO into space? We’ll recruit a class of orbit-
inspired high school students and pair them up with experienced mentors to transform a Sony VAIO into an actual, fire-spouting rocket. We’ll document their journey from design to a highly anticipated live countdown on launch day. Via microsite, America can watch the blood, sweat and tears it takes to make a dream soar. And for Sony, we’ll turn bits and bytes into serious
sci-non-fi hype. It'll be the world's first product launch into outer space.

art direction + concept + design

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